Gadgetism.org > Nintendo's third place victory

http://www.freyburg.com [Freyburg.com] But while the two electronics giants duke it out amongst the hardcore gamers, Nintendo has been cleverly marketing itself as the alternative system for casual gamers, culminating in the innovative Nintendo DS and the Wii. And they've done so at a profit, while Sony (and until a short time ago, Microsoft) spent billions to push their consoles at a loss.

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