Gadgetism.org > Gadget advice site Measy will tell you which smartphone to buy ...

[VentureBeat] Measy was created by the founders of Glassbooth, a nonprofit search engine developed in 2007 to guide people through the 2008 election process, which garnered 3 million unique visitors in its first year. With aspirations of building a larger decision-making tool, they took the idea and applied it to the for-profit industry, deciding on consumer electronics because of the increasing complexity of technology, the average consumer’s steep learning curve in a constantly changing field, and the high cost and related anxiety involved in purchasing consumer electronics, said CEO Ian Manheimer.